The Virago Brand

Brand Promise The brand promise is that it is a book written by women, that all of the books in the virago press have been written by women, all celebrating women writers. Virago say their books are of good quality and originality. Brand Perception The understanding of the brand promise for the targeted consumers is that if they read one of these books, they will be reading a book written by a great women author, with good quality literature and which will be froma collection of great books from the Virago Press company. The consumers have a relationship with the product by buying and reading the books written by these women authors.